Confidence Meets a Market That Isn't Convinced
Students believe they are ready for the workforce. Their schools are less certain. And the employers waiting to hire them are the least convinced of all.
The Problem
A three-way divide is fueling a new kind of anxiety about whether a college degree will really pay off.
The Effect
Students feel academically prepared but doubt how far a degree will carry them — shaping how they make career decisions and use support.
The Solution
Students equipped with a proactive mindset through experiential learning and real-world skill-building are better prepared and less anxious.
The institutions that instill a proactive mindset and provide real-world experiences will close both the skills gap and the anxiety gap.
The Case for College Is Harder to Make — and Harder to Hear
of Americans say a college education is “very important” — down from 75% in 2010.
Most Americans still believe higher education offers a meaningful return on investment, but that confidence is eroding — and students feel it. Rising tuition, a volatile job market, and the rapid advance of AI have made the value of a degree harder to defend.
Parents are increasingly skeptical, too. In 2024–25, nearly two-thirds of families contributed from their own income and savings to pay for their child’s education, even as family satisfaction with college ROI fell from 77% to 59% in a single year. Their number-one request from colleges: clearer information on career outcomes and job placement.
Yet students keep showing up. 83.3% say they’re getting their money’s worth, and 92.2% feel their professors and administrators care about their career success. But what happens when that optimism meets the job market? Employers apply a different standard than students expect, and the gap between reality and perceived expectations is wider in 2026 than in 2025.
Parents Are Asking the Same Questions — and Not Hearing Answers
Family satisfaction with college ROI dropped 18 points in a single year. The parents footing the bill now ask colleges what employers ask: what will this graduate actually be able to do?
Anxiety Redefines the Student Experience
Students are confident in their degrees, but not in the job market. That anxiety shows up across nearly every dimension of the student experience.
59% of college students nationally have considered dropping out due to financial stress.
A Striking Three-Way Divide
Students’ confidence in their education exists in direct tension with their skepticism about its market value. Among recruiters, that skepticism runs far deeper.
Are graduates prepared for the workforce?
Does a degree justify its cost?
More than half of undergraduates (53.2%) agree their degree justifies the cost — but nearly as many (46.8%) disagree. The 31-point gap between students and recruiters on degree value is the defining tension of the 2026 findings.
The Stress Is Real — and Most of It Stays Private
This isn’t a vague mental health crisis. Students are walking into a volatile job market, watching AI rewrite career paths, and asking whether four years and tens of thousands of dollars will get them where they need to go.
Why this matters for administrations
Administrators see the problem clearly. What they lack is the capacity to solve it.
Not One Gap, But Three — Each With a Different Fix
The disagreement between students, administrators, and recruiters isn’t a single misunderstanding. It breaks down into three specific gaps, each measurable, each addressable, and each pointing to a different lever institutions can pull.
Did your internship prepare you for your career?
Students say employers want…
Recruiters actually want…
Students and recruiters agree on communication — but recruiters lead with critical thinking, a skill students under-rate. That blind spot is exactly where coaching pays off.
Five Ways Higher Education Can Support & Prepare Students
The path forward is well-defined. The data points clearly to five areas where institutions can make a meaningful difference — and where the gap between what students need and what they’re getting is most actionable.
What students wish their school would provide
Meanwhile, 77.6% of administrators wish they had greater resources to better connect with students, and 88.2% say their students would benefit from extra leadership development training.
Students Are Still Invested. Can Higher Ed Meet Them Where They Are?
Despite the cost, despite a job market they don’t fully trust, despite a technology curve reshaping work faster than anyone can plan for — students keep showing up. They still believe their schools are on their side.
The three gaps this report lays out — experience, skills, and AI — are not abstract. Each has a measurable fix, and each is within reach of institutions that choose to act. The window Kevin Prentiss describes is open right now.
Sources & Citations
- NSLS (2026). The State of Higher Ed. The National Society of Leadership and Success.
- Saad, L. (2024). Perceived Importance of College Hits New Low. Gallup.
- Sallie Mae and Ipsos (2025). How America Pays for College 2025.
- CampusESP (2025). 2025 Current Families Report.
- NSLS (2025). The State of Higher Ed 2025. The National Society of Leadership and Success.
- Ellucian (2024). National Survey Reveals 59% of College Students Considered Dropping Out Due to Financial Stress.
- HigherEd Dive. Half of college students say their mental health is ‘fair’ to ‘terrible,’ survey finds.
- CampusESP and RNL (2025). 2025 Prospective Family Survey.
- Lake, S. (2025). More parents are done pushing college. 1 in 3 are now betting on trade school instead. Fortune.
- BestColleges (2025). Survey: The Economy, AI Have 2025 Grads Worried for Their Careers.